Microsoft Clarity AI Visibility 2026: Measure Citations and Post-Click Behaviour

Microsoft Clarity now connects two questions modern marketers need to answer: how AI systems discover and cite a brand, and what visitors do after reaching its website. AI Visibility reporting covers grounding queries, citations, share of authority and competing-topic visibility, while behavioural analytics reveal clicks, scrolling and friction on landing pages.

Grounding queries matter because an AI assistant may transform one human question into several retrieval queries before producing an answer. The reports can show the topics and entities associated with a business. Heatmaps and session insights then reveal whether referred visitors see the value proposition and reach the main call to action.

Malaysian companies can use this information to find content gaps, strengthen weak topic coverage and improve landing pages. Do not chase citation numbers alone. Connect visibility with qualified enquiries, sales and useful on-site actions. The goal is to become a reliable source that both AI systems and people can understand.

Source: Microsoft Advertising, 12 August 2026
https://www.about.ads.microsoft.com/en/blog/post/august-2026/understand-how-humans-and-ai-find-and-choose-your-brand-with-microsoft-clarity